This Past two election cycles the Ron Paul 2012 Campaign has been doing fundraising in a very non traditional way. The one thing that is very interesting to note about how Paul’s Campaign raises money is the fact that the Official Campaign never plans their big donation days called “money bombs”. The Ron Paul 2012 Campaign seems to have the largest grassroots following of any candidate, so large they are capable of creating these events and bringing in Millions upon Millions of dollars. Ask other campaigns and this is unheard of, as most other campaign’s hold $2500 dollar a plate dinner fundraisers or have their supporters donate to the campaign for a chance to “win” to attend a debate or meet their candidate in person. These Money Bombs haven’t always been around in fact it all started just over 4 years ago on November 5th, 2007…
Remember Remember the 5th of November…a slogan for the Money Bomb that took place in 2007 a quote from the movie “V for Vendetta” may have been the beginning of what many now call “The Ron Paul Revolution” or simply “The Age of Ron Paul”. On this day the Ron Paul 2008 Campaign raised close to 4.3 Million dollars in a 24hour donation window all online from 39k online donors. This was one of a few very large donation days the Ron Paul 2008 Campaign had but not the largest.
On December 16th, 2007 known most notably for the birth of our current “Tea Party”, the biggest Money Bomb of the campaign took place. It was in celebration of the Boston Tea party and so fourth named Ron Paul as the “Godfather” of the “Tea Party”. It brought in over 6.6 Million dollars in a 24hour donation window from almost 60k online donors. This day marked in history as the single highest amount any candidate has raised in a 24hour period will not be forgotten by many, especially those who donated. By the end of 2007 Q4 the Ron Paul 2008 Campaign had raised more than 12Million Dollars total.
Although Ron Paul did not get elected in 2008 the ground work to change the discussion and direction of the Republican Party began. It has sparked a movement larger than anyone could have imagined and this movement, called a Revolution by many has only grown in the last 4 years.
2011, the beginning of a very interesting Campaign for the Republican Primary in early 2012. Ron Paul supporters got started early, way before Ron Paul even announced he would run again for President. LibertyPAC, a PAC formed by Ron Paul was the site of his first Money Bomb of the cycle. On February 21st, 2011 Paul’s supporters organized a “President’s Day” Money Bomb for LibertyPAC. It was a huge success for so early in the cycle raising over $700,000 dollars from more than 14k Donors online. For Q1 of the 2011 election cycle Paul’s Campaign reported over 3Million Dollars in donations(1Million from his PAC and 2Million from Campaign for Liberty)!
As his campaign started to come together, ronpaul2012.com arose as Ron Paul’s exploratory committee. The grassroots wasted no time in organizing the first donation day for the now Official Campaign. On May 5th, 2011 the grassroots launched the “Debate Day” Money Bomb, the night of the 1st Republican Presidential Debate. It broke expectations pulling in more than 1Million Dollars! This would set the stage for Ron Paul to make his decision to run for President, later announcing on May 13th, 2011 that “the time was right”.
Another fundraising event by Paul’s supporters named the “Legalize Gold and Silver” Money Bomb came next, in support of Paul’s stance on sound money and the Full audit of the Federal Reserve. The event took place on June 5th, 2011 when the campaign decided to use this chance to not only raise money but take a shot at Mitt Romney. During the event the campaign had a banner up on their website called “The Revolution vs. RomneyCare” , a bullet directed at Mitt Romney’s stance on healthcare during his term as Governor of Massachusetts. The Ron Paul 2012 Campaign raised over 1.1Million Dollars on this day and Ron Paul finished Q2 with a Total of 4.5Million Dollars, an increase over Q1.
Fast forward a few months and the talk to of nation is on the upcoming Ames Straw Poll. So what better event did Paul supporters have but to name their next fundraiser after it. The “Ready Ames Fire” Money Bomb set for July 19th, 2011 was planned to give Ron Paul the funds to win Ames. This Money Bomb tho not quite as large as the last brought in 550,000k dollars and a ton of momentum for Ames. Later that week at the Ames Straw Poll, Ron Paul had a very large presence and came in 2nd to Michelle Bachmann by a very small margin of 152 votes of nearly 17,000 votes that were cast.
After Ames the grassroots tossed around the idea of having a “Birthday” Money Bomb for Ron Paul’s 76th birthday on August 20th, 2011. It caught the attention of many and the idea only grew when the Official Campaign announced the event coincidentally as well. Yet again this fundraising technique showed its strength as the Ron Paul 2012 Campaign took in over 1.6Million dollars in small donations during his 24hour “Birthday Money Bomb”.
As Constitution Day inched closer the grassroots supporters of Ron Paul’s Campaign decided that they were going to organize their next Money Bomb to showcase the “Champion of The Constitution”, the only candidate who upholds and votes strictly by The Constitution. On September 17th, 2011 “The Constitution Day” Money Bomb brought in over 1Million Dollars another very successful drive for Paul’s Campaign. As the end of the Q3 approached the Campaign decided to capitalize on this by urging supporters to donate yet again to their “End of Quarter Push” during the last week of September, hoping to raise an additional 1.5Million. Well supporters of Paul blew the roof off the goal helping Paul’s Campaign have a hefty Q3 total of 8.2Million dollars, almost doubling his Q2 Total.
Over the months leading up to October, Ron Paul’s supporters felt that their Candidate was being ignored. His strong finish in Ames Iowa went unnoticed with headlines reading “Bachmann First, Pawlenty Third, Santorum Fourth” and the last few debates Ron Paul was given the least speaking time, something that seemed unfair for a candidate polling third nationally as well as winning or nearly winning many Straw Polls across the country. Paul’s supporters decided the Mainstream Media had ignored their guy for the last time and so their next donation day was born to make an early statement in Q4. The grassroots organized the “Black This Out” Money Bomb to give the Media something they couldn’t ignore. The date set for Oct. 19th, 2011 would become Paul’s biggest haul of the campaign cycle. Starting Oct. 19th, the Ron Paul 2012 Campaign pulled in over 2.75Million dollars in 72hours from over 40k Donors.
So where does this leave us? The beginning of November has arrived and the grassroots have set yet another date. This date, picked because Ron Paul has led in donations from active military duty for every fundraising quarter this campaign cycle. Led not only his fellow Republicans, but also President Obama collectively.
The US Army, US Navy and the US Air Force were Ron Paul’s Top 3 Contributors and On 11-11-11, November 11th, 2011 the most important Money Bomb message will be cast. This Veterans Day the “Support Them Now” Money Bomb will take place. The grassroots hopes that America on this day will come together with the troops to support a candidate to bring them home. The website of the Money Bomb is www.supportthemnow.com where you can pledge to donate on 11-11-11, learn how to promote the event, and watch Paul’s “He Served” Campaign Ad. Paul’s supporters hope that this Money Bomb will keep up with the pace to raise Millions more for the Ron Paul 2012 Campaign giving them financial ammunition for the upcoming Republican Primaries, just less then 10 weeks away in some states where America will choose its Republican Nominee for President. Will you be donating to Ron Paul’s “Support Them Now” money bomb on 11-11-11?